Ielts Essay Advertising Economic Social Effects - IELTS IDV

Ielts Essay Advertising Economic Social Effects

Some people say that advertising has positive economic effects. Others think it has negative social effects because it makes people dissatisfied with who they are and what they have. Discuss both views and give your own opinion.


The role of advertising in society has remained a contentious topic. Some people believe it has positive impacts on the economy while others argue that it has harmful social effects. This essay will discuss both sides of the argument and then I will give my own perspective.

On the one hand, it is irrefutable that advertising offers dazzling economic benefits. Advertising is a huge industry that can spur the growth of its complementary industries such as media, and the economy as a whole. It helps boost consumption and increase sales, meaning that businesses can have greater resources to expand their economic activities. This in turn creates more jobs and higher income for people. In additionadvertisements can inform smart consumers of better products at lower prices available on the market, which allows them to make wise buying decisions and save money. 

On the other hand, advertising also has undesirable social effects as it makes people dissatisfied with themselves. Advertisers usually hire models with attractive appearance and glamorous lifestyles to promote products. They also use graphic software to retouch images in their adverts, creating unrealistic/ unachievable standards of beauty and success. People who have been exposed to such advertisements for a long time might become unhappy with who they are and what they possess/ own. This may increase their risks of suffering from mental issues such as anxiety and depression. Furthermore, advertising can encourage overspending as people now often use credit cards to buy high-end/ upscale products they cannot afford in order to emulate glamorous celebrities or models in advertisements. If they are unable to pay back their debts, they might commit crime to get money quickly, leading to increased crime rates and social instability.

In conclusion, although advertising can have great economic benefits, it might also exert adverse impacts on individuals and society. It should be strictly regulated by the government so that its negative effects can be mitigated.

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